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The decision comes as hookmeup.au endeavours to continue offering members 100% free access across Australia.
dating site owner Matt Fuller estimates his spend at tens of thousands of dollars investing in expert advice and state of the art online dating software. Matt has employed industry experts and advisors over the past eleven months fine tuning every detail to give singles the very best user experience. Just as important, keeping it a free online dating site. With an over saturation of online dating sites on the market, .au is making a point of difference by creating a new strategy so it remains free and plans to pay for the site costs via advertising.
Most businesses in their first year of operation will lose money. According to business leaders and entrepreneurs interviewed by Mr Fuller during the research phase, 70%-80% of a business start up allowance should represent research and due diligence.
Other research carried out by the Australian dating site owner, discovered over two thirds of new businesses fail within five years. Time after time lack of research is to blame.
Even extensive research doesn’t always shield successful businesses being swallowed up by larger companies with huge cash resources. The online dating industry has in recent times seen the larger online dating companies take over smaller internet dating companies in order to launch operations into new countries armed with an instant data base of current and local singles.
In recent times, online dating giant match has joined forces with Terra Latin America, the largest internet singles dating provider in the region. As a result of the partnership Match will now have an incredible fifty six million unique visits per month. Its these kind of figures that make it impossible for the smaller online dating sites to compete. Many smaller businesses world wide across many industries are falling victim to larger national companies.
RSVP, Australia’s largest internet dating site is another example of big companies snapping up opportunities in the endless search for larger profits. John Fairfax Holdings Limited recently bought RSVP for $38.50 million dollars. Fairfax has claimed that the market growth for online dating has been pushed by increasing social acceptability of time starved singles. Online publishers association claim online dating sites is the largest paid online content category in America.
With such huge companies in the market, a point of difference is the only possibility for success with new dating companies. The one thing can provide above the larger online dating sites is they don’t charge any fees for their services. There are several other free online dating websites emerging to combat big business, and it seems to be adding a new spin on things. Some free dating sites even promote the paid ones and receive commissions in return. Google is also taking a slice of the action by advertising their Adwords ads on the free dating sites. The free online dating websites get paid by Google for sending traffic to the paid ones. It is certainly a sign of competitive times when businesses are resorting to giving their goods and services away. Good news for singles looking to join an online dating site though.